Exclude goal conversions from a segment

It’s nice that I can use the filter button to exclude specific segments of my audience such as those that arrived from a particular source or those based in a specific country, but it would be great to also be able to do the same for those that converted on a specific goal or custom event. Goal filter doesn’t have the is not option.

I agree this is a massively overlooked feature. It’s extremely important to see who is NOT converting a goal so you can act on that data.

It is now possible to exclude goals in the Plausible dashboard, using the new “is not” filtering operator. Thanks for your ideas and support!