Implement "soft" goals that do not affect the bounce rate

Example: We implemented scroll tracking with a custom goals. The huge downside: It affects the overall bounce rate making it worthless. These soft goals should not affect the bounce rate but can affect the visit duration (which is 0 seconds for a bounce) making this value more realistic. There are many more examples such as menu hover on desktop or menu open on mobile.

The standard “404 goal” also affects the bounce rate of a certain page, lowering to a far better value. That’s ambiguous and could also be solved with the idea of “soft goals” or simply goal category that does not affect website stats like the bounce rate.