Currently ‘average’ purchase revenue displays mean average. Our clients have some donations (purchases) which are outliers in terms of value, so the mean is swayed. For a better understanding of donor (buyer) behaviour, a median average value would be very helpful. Median average donation value is the industry standard metric in the non-profit world - it is useful to guide what to ask people to donate. Currently because each individual transaction isn’t listed we’re unable to calculate median ourselves from Plausible data.